Your local Distributor is your go to supporter!
Most of the times business owners get caught in to the wrong notion that their business will make big only by reaching out to the big press distributing names. However, the reality is the exact opposite of this! Most of the big names get their fair piece of information from local press sources and then the whole cycle of one publication picked up from the other starts. Ignoring local press distributors can be the biggest mistake you could be making right now.
Press Release is the gateway for business
Your business is what you show online. With the increasing presence of maximum audience online which is about 80 million people reading their news from online sources, it is one of the best mediums besides only media distributors to reach to your target audience. Always write by keeping the target audience in mind, but at the same time be mindful to not make a press release look like an advertisement.