A topical map strategy organises your website’s content around a core topic and its related subtopics. Think of it as a family tree: the main topic (like “real estate”) is the trunk, and subtopics (like “home buying” or “selling tips”) are the branches. Each branch links back to the trunk, creating a strong, connected structure.
At 7thClub, our topical map SEO service is designed to skyrocket your online presence. Here’s what’s included:
We dive into your niche using tools like Ahrefs, Google NLP, and Answer The Public. For a fitness client, we found subtopics like “home workouts,” “nutrition plans,” and “weight loss myths” to cover every angle.
We group related keywords into clusters based on search intent. For example, a cluster for “home workouts” might include “bodyweight exercises,” “no-equipment routines,” and “workout plans for beginners.”
We craft titles and descriptions that grab clicks. A meta title like “10 Home Workouts to Get Fit Fast” boosted a client’s click-through rate by 20%.
We use natural language processing to add terms and entities (like “calories” or “cardio”) that make your content semantically rich and Google-friendly.
We plan clusters for every stage of the customer journey:
We study your competitors to find gaps they’re missing. For a law firm, we discovered they ignored “startup legal tips,” so we built a cluster that ranked in three months.
We use advanced language models to analyse terms and attributes, ensuring your clusters are precise and relevant.
We create a roadmap for adding new topics as your industry evolves, keeping you ahead of trends.
We create a roadmap for adding new topics as your industry evolves, keeping you ahead of trends.
Our process is straightforward and built for success:
We learn about your business, audience, and goals to shape the topical map strategy.
We use tools like Ahrefs and Google Trends to find topics, keywords, and gaps.
We organise topics into clusters, ensuring each aligns with search intent.
We craft titles, descriptions, outlines for every cluster, and a publishing schedule.
You get a detailed topical content map, visual aids, and ongoing advice on executing it.
Our topical map SEO services deliver real value:
SEO-optimised blogs pull in visitors. One client’s blog drove 2,000 monthly visitors in six months.
Organised content ranks quicker. A client’s cluster on “sustainable fashion” hit page one in four months.
Clusters target multiple keywords, bringing in diverse visitors. One client saw 1,500 monthly visitors from a single cluster.
Relevant, connected content keeps people on your site longer, reducing bounce rates.
Covering a topic fully shows you’re an expert, making customers choose you.
Filling content gaps lets you outrank rivals who miss key topics.
Our topical authority map gives you a ready-to-go plan, so you don’t waste hours guessing.
Based on web research, here are answers to common questions about topical map SEO:
Research core topics, find subtopics, cluster keywords, and plan content with internal links.
Ahrefs, SEMrush, Answer The Public, and Google NLP are common choices.
Yes, but professional map SEO agency services like 7thClub save time and ensure accuracy.
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