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SEO For eCommerce Business
Drive Traffic, Boost Sales

Running an online store is tough. You’ve got products to manage, orders to ship, and customers to keep happy. But if no one’s finding your store on Google, all that hard work feels pointless. That’s where eCommerce SEO comes in it gets your online shop in front of the right people, at the right time. At 7thClub, we make SEO for eCommerce simple, affordable, and effective. Let’s turn your store into a traffic magnet visit 7thClub.com to see how.

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Challenges eCommerce Businesses Face with SEO

Why eCommerce SEO is Hard for Businesses

If you’ve ever tried to boost your online store’s visibility, you know it’s not easy. Here are the biggest hurdles online retailers face when tackling SEO for eCommerce.

Expensive SEO Agencies

You hire an eCommerce SEO agency, spend a fortune, and get nothing, no rankings, no traffic, just excuses. It’s frustrating and makes you question if SEO for an eCommerce site specially shopify sites even works. We’ve seen businesses burned by agencies promising the moon but delivering dust.

No Traffic, No Sales

Without proper eCommerce SEO services, your products are invisible. Customers can’t buy what they can’t find. Imagine someone searching “best running shoes” or “Shopify jewelry store”, if your site doesn’t show up, you’re losing sales to competitors.

SEO Processes, Hectic

Trying to do SEO yourself or with an inexperienced team often leads to chaos. Random tweaks, outdated tactics, or conflicting advice waste time and effort. Without a clear eCommerce SEO strategy, you’re just spinning your wheels.

Google’s Constant Algorithm Changes

Google’s rules shift all the time. One day, your store’s on page one; the next, it’s buried. Keeping up with these changes feels like a full-time job, and most store owners don’t have the bandwidth for it.

Lengthy SEO Takes Too Much Time

Optimizing an online shop with hundreds of products is a grind. Writing product descriptions, fixing technical issues, building links, it eats hours you need for inventory or customer service. SEO for eCommerce websites is a marathon, not a sprint.

Competitors Outrank You

Ever notice how the same online stores dominate search results? Without a solid eCommerce search engine optimization plan, your rivals keep winning clicks and customers. They’re ranking for “best crocks to buy” or any relevant commercial or transaction qeuries, while you’re stuck on page five.

Product Pages Don’t Rank

Even your best products can flop if their pages aren’t optimized. Poor titles, thin descriptions, or slow load times mean Google ignores them. It’s like having a great product locked in a warehouse, no one sees it.

How 7thClub Helps Businesses Like Yours

At 7thClub, we’ve helped online stores break through the noise. Take our client, a Shopify jewelry store in California. Before working with us, their site barely got 500 visitors a month. After four months of our eCommerce SEO services, their organic traffic doubled, and sales jumped 60%. We just fixed their on-page SEO, add some relevant blog posts but with right cluster of topics and proper off-page SEO.
Our team knows the ins and outs of SEO for eCommerce websites. Whether you run a Shopify store or a custom-built shop, we craft a plan that fits your goals. No cookie-cutter solutions, just strategies that work.

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Our Custom Plan For eCommerce SEO

What Sets 7thClub Apart as Your eCommerce SEO Agency

We’re not like those flashy eCommerce SEO companies that overpromise and underdeliver. At 7thClub, we focus on what works for online stores. Here’s our full plan and we dont wanna hide it anymore because its what mostly SEO agency can even execute it, SEO is the game of execution, anyhow, let e explain the complete process:

Complete Website Audit First

We start by digging into your site. Slow pages? Broken links? Mobile issues? Content Problem, lacking in Off-Page SEO or brand management. We find the problems and fix them. It’s like a health checkup for your store, everything runs better after.

Keyword Research for Products

We researched the exact terms your customers search, like “organic dog treats” or “affordable winter coats.” No guessing, we use data to target keywords that drive sales and semrush and ahrefs and search console qeruies will be used.

On-Page SEO for Each Product

Every product page gets love. We optimize titles, descriptions, and images to rank higher and entice clicks. For example, we turned a client’s vague “blue dress” description into a keyword-rich, shopper-friendly gem.

Website Optimization

A clunky site turns customers away. We make yours easy to navigate, with clear menus and fast checkouts. It’s a win for both Google and your shoppers.

Speed Optimization

Slow sites kill sales, 40% of users leave if a page takes over 3 seconds to load. We shrink images, clean up code, and make your store lightning-fast.

Off-Page SEO

We build links from trusted sites, like blogs or industry directories, to boost your store’s reputation. It’s like getting a shout-out from a respected friend.

Technical SEO

We handle the nerdy stuff, sitemaps, structured data, crawl errors, so Google can find and rank your site easily. It’s the foundation of a strong eCommerce SEO strategy.

Parasite SEO

A smart trick, we use high-authority platforms like Reddit, MSN, Yahoo, Medium or Pinterest to give your products a quick ranking boost. It’s a shortcut that delivers.

Social Media Optimization

Your social profiles can drive traffic too. We will otimize your profiles as well and boost your online presense with real Likes and Folowers for better social media engaggment

Topical Maps and Authority

We plan content, like blog posts on “How to Choose Running Shoes”, to show Google you’re the expert in your niche. This builds trust and rankings.

Shopify SEO Extras

For Shopify users, we optimize themes, add schema markup (code that helps Google understand your products), and improve category pages for better rankings.

Extra Strategies We Add for eCommerce SEO

  • Product Schema Markup: We add special code to highlight prices, reviews, and availability in search results, making your listings pop.
  • Category Page Optimization: Strong category pages (like “Women’s Shoes”) drive traffic and sales. We make them keyword-rich and user-friendly.
  • User-Generated Content: We encourage reviews and Q&A sections to add fresh content that Google loves.
  • Voice Search Optimization: With more shoppers using Alexa or Siri, we target phrases like “best coffee maker near me” to catch voice searches.
  • This is how 7thClub delivers the best eCommerce SEO services, tailored, practical, and built to grow your store.

Our 5-Step eCommerce SEO Process

We keep things simple with a clear, five-step plan to get your online shop ranking and selling.
1

Website Audit and Strategy

We start by analyzing your site, speed, structure, errors, and craft a custom eCommerce SEO plan. For one client, we found 20 broken links dragging them down; fixing those was a game-changer.

2

Keyword and Competitor Research

We find the best keywords, like “Black Goggles to buy” or product-specific terms, and spy on your competitors to see what’s working. This ensures we target the right opportunities.

3

On-Page and Technical Fixes

We optimize product pages with on-page SEO (titles, content) and fix technical issues (slow load times, bad code). Your site becomes a magnet for search engines and shoppers.

4

ContentVl and Link Building

We create helpful content, like blogs or guides, and earn links from trusted sites. This grows your store’s authority and pulls in more traffic.

5

Track and Tweak

We monitor your rankings, traffic, and sales, then adjust our approach to keep the momentum going. You’ll get simple reports to see the progress.

Benefits of Choosing 7thClub

What You Get with Our eCommerce SEO Services

Partnering with 7thClub means more than just rankings, it’s about growing your business. Here’s what you’ll see.

Rank Increase

Your store climbs higher on Google for terms like “Shopify SEO agency” or your product keywords. Our clients often hit page one within months.

Diverse Traffic Sources

We don’t rely on Google alone. Expect visitors from social media, blogs, and directories, giving you a steady stream of shoppers.

All-in-One at Affordable Prices

No need for multiple vendors. Our eCommerce SEO packages at 7thClub.com cover everything, audits, content, links, at prices that won’t break the bank.

Better Conversion Rates

Optimized pages don’t just attract visitors, they turn them into buyers. Clear descriptions, fast load times, and smart layouts boost your sales.

Stress-Free Growth

Running a store is hard enough. Our eCommerce SEO experts handle the heavy lifting, so you can focus on products and customers.

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Ready to Grow? Contact 7thClub Today

Free Chat, Big Results

Ready to see your online store thrive? Visit 7thClub.com for a no-pressure chat about your eCommerce SEO strategy. Tell us your goals, and we’ll show you how our affordable eCommerce SEO services can make them happen.

eCommerce SEO - Your Questions Answered

At 7thClub, we know eCommerce SEO can feel like a maze. That’s why we’ve answered your most common questions below to help you understand how SEO for eCommerce can grow your online store. Let’s dive in!

What Is eCommerce SEO? / What Does SEO Mean in eCommerce?

eCommerce SEO is the process of optimizing your online store to rank higher on search engines like Google, driving more traffic and sales. It involves tweaking your website, product pages, and content to make it easier for customers to find you when they search for products like “organic skincare” or “Shopify jewelry store.” Unlike general SEO, eCommerce SEO focuses on product-specific keywords, user experience, and conversions.

At 7thClub, our eCommerce SEO services include optimizing* optimizing product descriptions, improving site speed, and building links to boost your store’s visibility. It’s about getting your products in front of the right people at the right time.

SEO is critical for eCommerce because it drives targeted traffic to your store without the ongoing costs of ads. Here’s why it matters:
  • More Traffic: Over 60% of online shoppers start with a Google search. SEO for eCommerce ensures your products show up.
  • Higher Sales: Ranking for terms like “best running shoes” puts you in front of buyers ready to purchase.
  • Competitive Edge: If competitors rank higher, they’re stealing your customers.
  • High-quality copywriting to keep your site content fresh and encourage return traffic.
  • Long-Term Value: Unlike PPC, SEO builds lasting visibility.

SEO helps eCommerce by:

  • Boosting Visibility: Ranking higher for keywords like “SEO for Shopify sites” brings more clicks.
  • Improving Trust: A well-optimized site with reviews and clear content looks credible.
  • Increasing Conversions: Optimized product pages turn visitors into buyers.
SEO doesn’t just bring traffic—it improves conversions by:
  • Better User Experience: Fast, easy-to-navigate sites keep shoppers engaged.
  • Relevant Content: Optimized product descriptions answer buyer questions, encouraging purchases.
  • Trust Signals: Reviews and schema markup build confidence.
One 7thClub client’s conversion rate jumped from 1% to 3% after we optimized their product pages and added customer reviews. SEO makes your site a sales machine.
Yes, SEO and PPC complement each other:
  • SEO: Builds organic, long-term traffic. It’s cost-effective but takes time.
  • PPC: Delivers instant visibility, ideal for new stores or promotions.

Use SEO for steady growth and PPC for quick wins, like launching a new product. At 7thClub, we can blend both to maximize your eCommerce marketing SEO.

Popular platforms like Shopify, WooCommerce, and Magento all support SEO, but here’s a quick breakdown:
  • Shopify: User-friendly, with built-in SEO tools like editable meta tags and fast hosting. Great for beginners and our specialty at 7thClub.
  • WooCommerce: Flexible for WordPress users, with robust SEO plugins like Yoast.
  • Magento: Powerful for large stores but complex, requiring technical expertise.
Shopify stands out for its simplicity and SEO-friendly features, like mobile optimization and schema markup. We optimize Shopify stores for terms like “Shopify SEO for beginners” to drive results.
Here’s how to do SEO for an eCommerce website:
  • Audit Your Site: Check for slow pages, broken links, and mobile issues.
  • Research Keywords: Target product-specific terms like “vegan leather bags.”
  • Optimize Product Pages: Write unique descriptions, add alt text, and use schema markup.
  • Improve Site Speed: Compress images and minify code.
  • Build Links: Get backlinks from blogs or directories.
  • Create Content: Write blogs like “Top Summer Fashion Trends” to attract traffic.
At 7thClub, we handle all this and more to make your eCommerce website SEO-friendly. Visit 7thClub.com to get started.
To boost your eCommerce SEO:
  • Product Pages: Use unique, keyword-rich descriptions (e.g., “cozy knit sweater for winter”), add customer reviews, and include high-quality images with alt text.
  • Homepage: Highlight your top products, use a clear call-to-action, and target broad keywords like “eCommerce SEO services.”
  • Category Pages: Optimize with keywords like “men’s sneakers” and link to related products.
  • Technical Fixes: Ensure HTTPS, fix crawl errors, and add a sitemap.
For one client, we revamped their product pages, boosting clicks by 40%. Small tweaks make a big difference.
An eCommerce SEO audit spots issues holding you back. Here’s how:
  • Crawl Your Site: Use tools like Screaming Frog to find broken links or duplicate content.
  • Check Speed: Test with Google PageSpeed Insights.
  • Analyze Keywords: Ensure pages target relevant terms.
  • Review Backlinks: Identify toxic links to disavow.
  • Check Mobile Usability: Confirm your site works on all devices.
We start every 7thClub project with a thorough eCommerce SEO audit to build a winning strategy.
  • Page Titles: Keep them under 60 characters, include keywords (e.g., “Buy Organic Coffee Beans | Free Shipping”), and make them clickable.
  • Product Descriptions: Write 150–300 words, use keywords naturally, and highlight benefits (e.g., “Brews a rich, smooth cup”).
  • Blog Content: Create posts like “How to Choose the Perfect Laptop” to attract traffic and link to products.
Our team crafts SEO content for eCommerce that ranks and converts.
Choose a blog name that’s:
  • Descriptive: Include keywords like “eCommerce SEO tips” or “Shopify hacks.”
  • Brand-Aligned:Tie it to your store (e.g., “7thClub’s Retail Rundown”).
  • Memorable: Keep it short and catchy.
For example, “Shop Talk by 7thClub” works for SEO and branding.
For products with variations (e.g., sizes, colors):
  • Use Canonical Tags: Point variations to a main product page to avoid duplicate content.
  • Optimize Each Variation: Add unique meta descriptions (e.g., “Blue XL T-Shirt” vs. “Red M T-Shirt”).
  • Group Variations: Use dropdowns on one page instead of separate URLs.
This helped a 7thClub client rank all their shoe sizes without splitting traffic.
Internal links connect your pages, helping:
  • Google Crawl Your Site: Links guide bots to all products.
  • Users Navigate: Links to related products keep shoppers engaged.
  • Boost Authority: Linking to key pages (like your homepage) passes SEO value.
Add links in product descriptions or blogs, like linking “running shoes” to your shoe category.
eCommerce SEO costs vary:
  • Basic: $500–$1,000/month for small stores.
  • Standard: $1,000–$2,500/month for competitive niches.
  • Advanced: $2,500+/month for large or international stores.
At 7thClub, our eCommerce SEO packages start at $500/month, tailored to your budget. Factors like competition and product count affect pricing.
For global stores:
  • Use Hreflang Tags: Tell Google which pages target specific languages or regions.
  • Create Region-Specific Content: Optimize for local keywords (e.g., “winter boots Canada”).
  • Host on a CDN: Ensure fast load times worldwide.
  • Build Local Links: Partner with regional blogs.
We helped a client expand to Europe, boosting their international traffic by 30%.
Yes, YouTube videos boost eCommerce SEO by:
  • Driving Traffic: Embed product demos on your site to keep visitors engaged.
  • Ranking Opportunities: Optimize video titles with keywords like “how to use our coffee maker.”
  • Building Trust: Videos show your products in action.
A 7thClub client added video tutorials, increasing time-on-site by 25%.
Yes, HTTPS (secure browsing) is a must:
  • Ranking Boost: Google favors secure sites.
  • Customer Trust: Shoppers expect safety for payments.
  • Data Protection: Protects sensitive info.
Switch to HTTPS if you haven’t, our team can help.
Subdomains (e.g., shop.yourstore.com) can work but aren’t always best:
  • Pros: Separates your store from your main site, useful for blogs.
  • Cons: Splits SEO authority, making ranking harder.
We recommend keeping your store on the main domain (e.g., yourstore.com/shop) for stronger SEO.
Including Universal Product Codes (UPCs) isn’t critical for SEO but helps:
  • Product Listings: UPCs improve visibility on marketplaces like Google Shopping.
  • Inventory Tracking: Streamlines internal processes.
Add UPCs if selling on multiple platforms, but they’re not a ranking factor.
Pick an agency like 7thClub that offers:
  • Proven Results: Ask for case studies (we doubled a client’s traffic in six months).
  • Transparency: Clear plans and regular updates.
  • eCommerce Expertise: Experience with Shopify or your platform.
  • Custom Plans: Tailored to your niche.
Visit 7thClub.com for a free consultation.
SEO for eCommerce takes time:
  • 3–6 Months: See ranking improvements and traffic growth.
  • 6–12 Months: Achieve top rankings and steady sales increases.
Results depend on competition and site condition. We keep you updated every step.
To drive sales:
  • Optimize for Buyer Intent: Target keywords like “buy organic tea online.”
  • Improve CTAs: Add clear “Add to Cart” buttons.
  • Use Retargeting: Combine SEO with ads to recapture visitors.
  • Leverage Reviews: Showcase customer feedback to build trust.
Our strategies at 7thClub focus on sales, not just traffic.
No, eCommerce sites aren’t bad for SEO, but they have challenges:
  • Duplicate Content: Similar product pages can confuse Google.
  • Thin Content: Short descriptions hurt rankings.
  • Slow Speed: Large catalogs can bog down sites.
With proper eCommerce SEO optimization, like canonical tags and rich content, your site can thrive.

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